The Research On Business Model, Comprtition And Business Innovation Of Third-Party Payment

This thesis researches development strategy of Third-Party Payment based on E-Business theories, network externality and two sided market theory. Research the definition and scope of Third-Party Payment. Analyzes market scale, business model, value chain and competition of Third-Party Payment, gives a detail comparison of top 10 Third-Party Payment companies. With reference to experience of two sided market this thesis gives some innovative advices to Third-Party Payment, introduces the experience and lesson of ChinaPnR's business in online payment, brings forward 3 new payment business models, summarizes the strategy of how to compete and cooperate with the new payment channels.The business model of Third-Party online payment platforms should follow the common rules of two sided markets: marketing, business development, cooperation & competition, etc. On the other hand Third-Party Payment Provider should further develop market segmentation, differential competition and new business model. They should focus on providing professional acquire service to merchants, avoid directly competition with bank, thus becomes the agent of merchants and banks.As a Third-Party Payment provider, ChinaPnR pushes out several products featured by low error rate, high stability and speedy capital flow. ChinaPnR expends business fields into internet remittance and internet personal financing. Although there is no explosive development in business due to marketing strategy and finance regulations, the experience s can be used for reference.Third-Party Payment providers face pressure from net-banking and large internet merchant platform. The China Central Bank's regulation and electronic payment licenses is the sword of Damocles that hanging over them. New payment solutions such as mobile payment, telephone payment and fingerprint payment are also the rival of them. For Third-Party Payment providers, the key points are the balance of cooperation & competition, innovation & concentration, specialization & large scale effect.