The Study Of Comprehensive Evaluation Of The Third-party Payment

Few years ago, online shopping is still a fresh thing to try, now, in China, online consumer is already be parts of the everyday life.th the rise of shopping, not just the rapid development of the third party logistics,the third-party payment industry is gradually emerging. In China, the third-party payment is an emerging market, is in a stage of rapid development, unknown huge profits attracts parties to compete, From Shouxin, which th the government background, to Kuaiqian,which th overseas background; from Alipay which relying on the rapid growth of C2C e-commerce platform to a number of Internet giant, which a "blue ocean" seems to hold the huge profit margins.The abroad, the domestic third-party payment development has just begun, although it is a hot topic in recent years, but I was flipping through a lot of literature, we found that most the third-party payment market’s thesis stay at the surface, very few in-depth papers to explore more. If this is the one by the parties to capital are optimistic about the market, then it has the value to research. But the lack of literature data, on the one hand, on behalf of its research value, but on the other hand, the writing of this thesis has brought litter big difficulty.While the business model brought in the fifties of last century, foreign scholars suggested that domestic and foreign academia definition of business models are still large differences, almost every researcher has their own definition and theory. The research of the third-party payment business model is in the academic or blank, some for the profit advisory body is to the definition of their profit model.From the macro and micro spects of the entire third party payment market, and market comprehensive analysis combing the use of PEST analysis, SWOT analysis and AHP Analytic Hierarchy Process. PEST analysis from the macro to third-party payment market, the third-party payment market segments one by one analysis, summarized elaborated on the type of enterprise business model, the SWOT analysis method and the analytic hierarchy process for the study of third-party payment companies business model, which analyzed and evaluated. Combination of quantitative and orientation relative to established third-party payment business model evaluation model index system and market competitiveness evaluation index system, the evaluation of the evaluation score of third-party payment market in a typical enterprise business model and market competitiveness score. On this basis, the typical companies in the future development of its evaluation to make a forecast.The performance of the enterprise competitiveness in the market reflects the present state of the business, the status of the enterprise business model to better determine the future development can achieve sustainable and stable growth in profits. Different business model to promote a variety of third-party payment, how to accurately locate the third-party payment market segments, is a question for each third-party payment companies. The third-party payment vendors should seek a breakthrough in the business model to accelerate the accurate positioning in the market segmentation, to find the competitors and the industry has not been involved in gaps in the market, matching products and services to market in the first a time to attract users to develop customer loyalty. The third-party payment vendors in the formulation of business model should be combined th its customers and superior resources, accurate positioning, form an effective market segments to avoid low-level homogeneous competition.Due to the limited knowledge of the author’s ability, there are many problems. First, the paper’s structured is not clear enough, the structural logic of the poor. For many of the details have not yet in-depth discussion. Second, to establish a comprehensive evaluation index system is more difficult, the evaluation index system established in this paper needs further improvement. The AHP method of weight on the identification of indicators, the existence of inevitable subjective component. I hope this article will fill the blank of the research in this field,.