The Study On The Distribution Of Sony Of Two And Three Grade-marketplace In Shandong

Since entering the new century, China has made great progress and social and economic development, raise people’s living standard, the demand for mobile phones and other electronic technology products is more and more big. In the face of the world’s largest mobile phone market within the territory, handset makers are taking measures at home and abroad, in order to in market competition. At the same time, in the face of the domestic mobile phone market in different regions of the present situation of the unbalanced development, mobile phone production enterprises at home and abroad have chose marketing goals as represented by second-and third-tier cities and medium-sized cities. Based on the above development environment, the author to small and medium-sized cities in shandong province as the research background, first studied the SONY in the market environment of the existing sales, marketing way and the method, the company corresponding processing ability, etc., and then according to the results, put forward the corresponding proposal and the way of sales, help SONY again regain lost market share, return to its former glory.Development of the whole mobile phone industry in shandong province market background of the small and medium-sized cities and made simple introduction, the purpose of this study are put forward. According to the purpose for the practical and the innovation at the same time the solution plan. Detailed introduces the basic content of marketing theory, and focused on the marketing strategy for the purpose of this study made a more detailed introduction, for the purpose of realizing laid a solid foundation.With China’s investment in agriculture, rural areas and farmers, make the development of small and medium-sized cities. Take this opportunity to communication operators also accelerated the pace of small and medium-sized cities communication. Small and medium-sized cities in the improvement of people’s income had the very big, material life demand is also gradually increase at the same time, it stimulated the market consumption, so we said that small and medium-sized cities has great market prospect. Shandong’s second largest population in China, and among them the majority with two or three line of the urban population, the smartphone penetration rate is relatively low, only 72%, well below the 100% of the first-tier cities.Finally, in view of the SONY the marketing strategy of small and medium-sized cities in shandong branch and meticulous research, found that the marketing policy of the company. To this end, found to adapt themselves to the market environment, in line with the company for the development of new marketing mode. Not only that, in order to make the improvement of marketing model that maximizes the benefits, also cooperate with other patterns run together, in order to realize the SONY company in shandong province high market share.