Research On Management Of The Service On Spot Based On Service Chain Theory

Along with social and economical development, the competition in market become furious . People' s demand presents diverse thetendency. In order to gain more commercial opportunities, more and more enterprises began to break the traditional management pattern, they get out of the office, change a fixed place of business, through a variety of possible attempts to approach customers. During various location, they provide customers with various service on spot. More and more enterprises pay attention to this type of service because of its advantage in market.Based on the supply chain, service, and management of service chain related theory, the paper focus on the definition, classification, characteristics and advantages of the service on spot, and analyses development direction, problems and causes. Generally speaking, there exists problems such as lower service productivity, quality of service on spot and difficulties of evaluation on staff. Proposed improving the service on pot throught using the information technology , strengthening the perishable management, claiming regulation to service quality and assessment in order to guarantees the stability of service on spot. Through seting up the humanity service ideas to enhance staff and customer's satisfaction .Finally the paper discuss its superiority and application in market.The paper has analyzed the relationship between service chain and the service, and identified the concept of service on spot characteristic and discussed its superiority, provided the measures to enhanced the productive ability of the service on spot.