Study On The Countermeasure Of Developing 5A Air Conditioner Brand Store For Anhui Gree

Along with increasing of the drastic competition and perpetual antagonism in domestic electronic merchandise field, sale fashion of the corporation has to be with more details and foresight. For electronic merchandise corporation, selling channel has been one of the most important resources nowadays. The Gree made a good example. The company builds its own selling way in forms of establishing brand stores and being not sold in some general electronic merchandise retail chain stores. In that case, the Gree successfully controlled the selling terminal himself directly, which could help a lot in decreasing the selling taches. The Anhui Gree availed himself of this selling guideline based on his characteristics and actuality. The Gree developed 5A Gree Air Conditioner Brand Store energetically. The paper discussed the background and gist of its development, studied its actuality and gave some suggestion for its advanced development. The paper clarified the rationality from the aspect of selling channel and selling terminal. It supplied the gist of judgment and the way of solving problems, as well as offering relative mind and advice for Anhui 5A Gree Air Conditioner Brand Store's competition and development henceforth.