Marketing Strategies Of Harbin General Pharmaceutical Factory's Sale Company

The pharmaceutical industrary is an important and special area in national economy, in which the people's health, social stability and economic development are involved. It's universally accepted that this indursty is one of most prosperous fields in competitive business. It's featured with high technology, high investment ,high risk high benefit ,and internation industry. Along with WTO'entering, country has formulated a series of macro-controlling measure to make pharmaceutical enterprise standard and consummate medical treatment.To make pharmaceutical enterprises innovation management up guarding and fairy competition.Harbin General Pharmaceutical Factory as one of the large fourth household of antibiotic, with influence of global pharmaceutical industry will face with opportunity and threats. The thesis is adopted actual sample research method, and combined marketing management theory with enterprise's operation. It got it through great deal of investigation and research. Made omni-direction analysis and study onthe Habin Pharmaceutical General Factory ,found the key factor which caused the former depression. It goses form the current situation and future development trend, combining the situation and market character of this industry in the word. The paper puts forwards our company has faced with opportunity and threats round external enviroment, at the same time the paper analysed strengths and weaknesses in entrail enviroment. Over SWOT analyses report, point to marketing strategy and implementing suggesting are also discussed with the purpose of get enterprise's self-development and ability to face challenge of competitors.