| Promoted by the economic reform of our country since 1980s, the national monopoly of electric power industry has been broken. The reform of electric power industry is deepening and the competition between electric power industry and other energy industries is becoming more and more intense. Science and effective marketing strategies play a key role in the development of power industry. To win a broader market in the intense competition, electric power industry should be market-demand-oriented, optimize the construction of infrastructure, provide high quality service and continue to innovate and develop. By using the marketing principles and summarizing the findings of many researchers, the thesis analyzes the following aspects of Lanzhou Power Supply Company:the present situation and problems, the marketing surroundings as well as the combination of marketing strategies in the new situation. Based on the analysis, the thesis subdivides the power market and targets the market location. Besides, it puts forward some marketing strategies that suit Lanzhou Power Supply Company to strengthen its marketing ability. |
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