The Research Of Fashion Brand's Fast-sale Mode In Native Land Marketing

This article is based on the international developing status of today's clothing market and the typical representative enterprise of the new clothing industry - fast fashion brand.A in-depth analysis will be given on the reasons of its growing popularity among the consumers.By the author's perennial and systematic investigation on the sale's channels of various fast fashion brands,a conclusion can be made that its rapid and efficient point-of-sale system will be the key to profitable enterprises, and can be the direct guide of consumer's various behaviors.Therefore, by the systematic analysis of the excellent sales strategies of fast fashion, the author hopes that it can provide practical and valuable reference for the sales management of local apparel brand.How the clothing retailers create clothing brands and reveive similar long-term popular among customers as the fast fashion and also create a strong brand effect and competitiveness will be inseparable from the establishment and maintenance of a successful point-of-sale system.This thesis combines the theoretical study with practical investigation, and aggregate the knowledge of social economics, social psychology, aesthetics and marketing management,which makes a in-depth and comprehensive analysis on the prevailing fast fashion brands.Besides, a detailed explanation is given on its fast, stylish, inexpensive features of these brands. From all these analysis the reader can see the in-depth observation and control capabilities of the right consumers of these enterprises,which are embodied in their unique business philosophy and visual sales strategies.The research results and innovation of this paper are mainly embodied in the following areas:1. Based on the current economic situation, a contast analysis is made with reference to the three most efficient fast fashion brands in recent years, which is unlike the narrative description of marketing management or brand management, but with a more systematic and standard analysis.2. Referencing to the detailed shift situation of various fast fashion brands of the same time period, emphasising on quick observation of the three typical point-of-sale systems of fashion marketing this thesis will explore the main factors of fast sales, and make clear how to use speed and pop fashion sales , and observe the immediate feedback of consumers generated from these marketing, which can analyze the value of a more controlled fashion brand marketing strategies.