Study On Rural Tourism Development Based On Experience Economy In West Anhui

Rural tourism and tourism experience become more and more important trend of tourism development. Rural tourism is gradually developing into the important field in China tourism. Experiencing rural tourism is the combination of the new request of modern tourism with traditional rural tourism, besides, it also develops tourism resource to make people experience the rural scenery. The customer resource mainly from city is abundant. To develop experiencing rural tourism will have significant theoretical and practical meaning towards upgrade the taste of rural tourism and its efficiency and towards promote the rural economic strength.Based on the perspective of experiencing rural tourism, this paper takes West Anhui for example to make an exploration of the development and relevant theory of experiencing rural tourism nearby the city.The tourism resource in West Anhui is abundant, but the level of local social economy is lower and it is located in suboptimal tourism district. In view of above-mentioned situation, this paper introduces rural tourism and experiencing economy to the tourism development in West Anhui so as to develop experiencing rural tourism.Based on demonstrating the necessity,motive mechanism and making SWOT analysis, the author concludes the possibility of developing experiencing rural tourim and puts forward the principle,evaluation on landscape and the model of developing experiencing rural tourism in West Anhui. Combining with the characteristics of tourism resource in West Anhui and the feature of its customer resource market, this paper designs the image of tourism district and relevant experiencing products.This paper makes an inaugural and preliminary research on the development direction of tourism industry in West Anhui, and it also has enlightening meaning towards the tourism development in some other similar districts.