| Present demand and market development of rural tourism for the elderly research gaps, insufficient project development of rural tourism in the elderly. Yuelu district, Changsha, Hunan province, studied in the elderly, this paper, analysis of old-age tourist market demand for rural tourism.This article combines research literature on rural tourism at home and abroad, but also set off from on basic theory of tourism marketing, literature study, questionnaire, interview and quantitative analysis method of Yuelu senior tourism market demand for a more complete study, details as follows:First, during the investigation, Yuelu district, the elderly, the more daily leisure, and leisure activities are the most spare time playing cards or Mahjong. Older people travel each year (including rural tourism, cottage and other) number to1majority, generally considered not suitable for the elderly, the tourist product, tourist brochures and main channel of the elderly is recommended to obtain travel information from family or friends, spouses have the greatest influence on travel decisions in the elderly.Second, the Yuelu district holiday cognition of older people to develop rural tourism and travel intentions were positively correlated, tourist,"reputation effect" outings for the elderly is the main factors taken into account. Because Changsha climate of causes elderly willing to in spring two quarter participate in tourism activities, tourism motives to leisure entertainment and Kang body health mainly, most interested in of is holiday type of tourist destinations, in holiday traffic way, and holiday of distance and holiday way, aspects, more willing to in weekend and family and children together since driving to near distance of village scenic for tourism activities, arrived village tourism destinations How do to scenic of entertainment project less of causes stay of time not over a days of mostly.Third, the Yuelu preference expression of demand for rural tourism for older persons and prefer clean diet, such as in rural tourist accommodation main hotel accommodation and taste local specialties, fishing, walking and bathing in hot springs is the most popular leisure project with older people.Fourth, Yuelu district, type of older people in rural tourism destinations, dining, leisure and entertainment, tourism motivation, the level of consumption, transportation choices for the different demographic characteristics differ. Specific for:women more move, male more static, holiday type demand was all age paragraph elderly like, as age of growth demand by move to static conversion, by education level more high more focus on leisure and health, income level more high to dining of nutrition value demand also more high, while can free dominated income more high can accept of consumption level also more high, body condition good of elderly by participation of entertainment project more is dynamic of, body condition General or poor of elderly more like static of project.For above conclusions, this made following recommends:strengthened to community or elderly gathered to for tourism publicity to strengthened village tourism of promotion, improve elderly on village tourism of cognitive and holiday intent; for elderly of leisure time and holiday traffic way of factors, while development village tourism bus line, on the village tourism scenic can and community or travel agency joint development for elderly provides can shuttle of village tourism traffic service; design out more of holiday type and wellness type of products, Establish the brand, extending the stay of older persons in the country. |
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