The Study On Core Competition Lifting Countermeasure Of PengCheng Company

Construction enterprises do not have self core competition commonly in our country. During the period of enterprise competition with abroad , they are short of the competition in the field of financial resources , technology and project management etc, So construction enterprises need to cultivate their own core competition. The paper quotes core competition theory. PengCheng company may carry out it's own core competition different from the rest through the analyses of reality of the company and the characteristic of our country's communicating construction enterprises at present. In general these competitive superiority may be composed of tripartite: Marketing and sales advantage , project administration advantage , the technological innovation advantage.Using research method that theory research integrates with case analysis ,the paper deeply studies the core competition lifting countermeasure of Pengcheng company in three parts, they are tied in wedlock each other, encircled by the each other arrest .The first is the enterprise core competition theory studies , so it can lay down basis for applicability studies on core competition lifting of Pengcheng company. The second is the thorough and meticulous analysis on reality of Peng Cheng company , from aspects such as the background of changing system , business performance of the company. The third arrangement of ideas is cultivation design of core competition, it expounds several aspects such as Marketing, Management, technology etc.The emphases of design includes financial affairs control engineering , handling of project goods and materials, reinforcing the project quality, perfecting internal mechanism. The paper is in five chapters:The first chapter is introduction. It introduces the background of topic selection, analyzes the features of present research and the problems that need to study, point out research purpose, theory value and actual meaning of the paper, and clarify the main contents and the key problems.The second chapter is theory studies of the enterprise core competition. At first ,it sets forth the formation of enterprise core competition, then it introduces cultivation principle and method of core competition , at last it expounds the construction enterprises how to use these principle and method to cultivate core competition.The third chapter is current situation of the company. This chapter does describe general situation and management system currently in effect , then it analyses the problem in running process of the company at present, finally it analyses concretely the core competition of Pengcheng company.The fourth chapter is cultivation scheme design for core competition of the company. All three kinds of schemes have very deep theory basic. At the same time they all have corresponding actual examples to approve them.The fifth chapter is core competition lifting countermeasure of Pengcheng company. This chapter takes the anterior theory describing as the basis and sets down these concrete tactics for PengCheng company. These tactics include financial affairs control engineering, project handling of goods and materials, reinforcing the project mass being under construction, perfecting internal mechanism etc.In conclusion part, it summarizes the main studying achievement of the paper, explains the actual thesis guiding significance on future development of Pengcheng company.The thesis has got the following achievement mainly: The purpose and target of the paper are how to promote enterprise sustainable development, how to improve systematic rise of business administration, how to improve core competition of the enterprise. The emphases of the paper do ensure the realization of sustainable development. So communication engineering enterprise especially specifically for PengCheng company ought to grasp several aspect of research: 1, strategy position: at present the communication engineering enterprise often sets foot in following fields mainly: Communication engineering construction , Communication engineering operation upkeep, project consultation, communication engineering system integration, industry application software etc., how to choose business or the combination of several business as the future development direction has become the chiefly problem need to clear and definite first. 2, organizations structural adjustment: communication engineering enterprise must carry out a change from giving first place to engineering construction to providing various service, therefore the company needs to improve marketing system , set up the material marketing management pattern, at the same time ,they need to build a kind of suitable selling pattern .3, human resources stores:, enterprise must attract large amount of high technology talented person , marketing and sales professional staff , project administration talented person. 4, optimize business process: through the combination of organization adjustment and improving marketing system and storing human resources, the communication enterprise need to optimize the original business and administration process, improve response and mass to marketplace speed , at the same time reinforce every link charges of the company technological process. By above-mentioned carding in 4 aspects, , it has high directive significance to core competition lifting of communication construction enterprise in china and the development of communication construction industry.