The Influence Of Self-Promotion To Competence, Hiring And Interpersonal Attraction

Self-promotion is one of the most common impression management strategy. It involves exaggerating or highlighting one's accomplishments and abilities so as to be seen as competent. It is a kind of common Interpersonal phenomenon and has a great influence on our life. It is particularly acute in interview. In recent years,impression management has received increased attention in psychology and organizational science.Accordingly impression management strategy has also become important researchs available.But there are very few researches about self-promotion strategy in China.This study is to investigate the college students'self-promotion strategy and its influence on the job applicants'interpersonal attractiveness ,competence and hiring. The research was divided into two parts: recruitment are simulated with two posting,basketball accompany training and domestic nurse.The result of experiment 1 show that in the interview of recruiting basketball accompany training, self-promotion strategy had significant influence on the ratings of competence , interpersonal attractiveness and hiring of candidates.The use of self-promotion stratege can significant influence candidates'ratings of competence and hiring.But the influence of it to candidates'interpersonal attractiveness had significant gender difference.The male candidates who used self-promotion strategy had higher ratings of interpersonal attractiveness than those of the male candidates who didn't use self-promotion strategy,when the candidates used self-promotion strategy,male candidates'ratings of interpersonal attractiveness were significant higher than the female candidates', when the candidates didn't use self-promotion strategy, female candidates'ratings of interpersonal attractiveness were significant higher than the male candidates', It was discovered that the existence of gender stereotype and occupation-sex stereotype,the male candidates who were more competent for basketball accompany training, they were consistent with people's gender stereotype,so being liked by people.The use of self-promotion strategy increased the female candidates'ratings of competence and hiring,but it didn't increase the female candidates'ratings of interpersonal attractiveness.It is generally accepted that nurse is a feminine post.In experiment 2, as a nurse,a man's interpersonal attractiveness decreased for he was discordant with occupation-sex stereotype.Those who used self-promotion strategy and were hired had low interpersonal attractiveness ratings.While those who were not hired had high interpersonal attractiveness ratings. Self-promotion strategy had significant influence on the ratings of competence and hiring of candidates,which verified experiment 1.The result of research showed that candidates'self-promotion stratege had obviously positive influence on the ratings of competence and hiring. Self-promotion strategy had different influence on candidates'interpersonal attractiveness ratings in different post interview.Those whose self-promotion strategy measured up to gender stereotype had obviously positive influence on the ratings of interpersonal attractiveness. On the other hand, Those whose self-promotion strategy didn't measure up to gender stereotype had no influence or had obviously negative influence on the ratings of interpersonal attractiveness.