International Development Strategy Research Of SANY HEAVY INDUSTRY CO.LTD

Nowadays, intellectual economic is just at its beginning .The competition among enterprises is getting more and more intense .And so, the Strategic Management is thought to be the most important in this condition. Only do enterprises make strategic management and put in practice, the enterprise will remain invincible .The Enterprise strategy is some combination of a series of weighty decision-making, it includes corporations' goal, resource and or organize structure. Formulating strategy is for corporations subsistence and development .At same time it is for increasing competitive power. Considering our country's capital management, the study content of thesis is about management strategy of enterprise. Its main object is fastening on industry, investment, financing, and competition. It sums up theoretical ideas related to Manufactory international development from research fruits of the internationalization alien theory. In the light of Chinese situation, it puts forward developing strategies of Chinese manufacture under globalization and localization.Meanwhile it analyzes the management, marketing, production and quality-controlling, research and developing ability, And it also evaluate the advantages and disadvantages inside the enterprise and to analyze the especial ability. SANY Group should adopt the differentiated internationalize strategy base on the core competency of marketing and research & developing.