The Study Of The Market Development Strategy

In the tendency of economic globalization, the development of China Electric sets manufacturing has entered a period of relative stability, and gradually evolved into a market order that leaded by domestic and international brand companies. It's the changing and diversification demands of the China Electrical sets manufacturing market that creates opportunity for a lot of new companies. Hunan Keli Electrical Co., LTD, as the key enterprises in the market of Hunan electrical sets manufacturing, has began to looked into new markets both at home and abroad, and a useful exploration. The article is to research and analyze the strategy conducted by Hunan Keli Electrical Co., LTD in market through the combination method of theory and practice. Herein I hope to summary the past experience and take the multination company's experience as reference to offer some helpful consideration for Hunan Keli Electrical Co., LTD in the future.Revolving the goal in international market of Hunan Keli Electrical Co., LTD .this article analyzes the external environment and internal situation by SWOT method to explain that in making the strategy goal Hunan Keli Electrical Co., LTD should choose the business with more opportunity and less menace, should develop strongpoint and avoid shortage to reduce the manage and investment crisis. And also by analyzing the Brand strategy and tactics of the transnational and brand companies, and by reviewing the experience in last ten years, aiming at the markets layout, development model and target market choice, this article specify how to choose the efficient marketing strategy and carry out new development model in new situation for Hunan Keli Electrical Co., LTD. At last this article also analyses five factors, including building sales channel, marketing information system, relationship marketing, building up brand, avoiding crisis and so on, and bring forward improving thoughts to ensure the implementing of market development strategy.