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Hunan Keli Yuangao Technology Holdings (Group) Co., Ltd. Development Strategy Research

Posted on:2012-04-16Degree:MasterType:Thesis
Country:ChinaCandidate:J XiangFull Text:PDF
GTID:2359330374487954Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Since2007, facing a major transformation and lots of developments opportunities, Hunan KLY high-tech Holding (Group) Co., Ltd. has established the development strategy of "breakthrough separately" with many operational difficulties. To overcome the present impasse, Hunan KLY high-tech Holding (Group) Co., Ltd. focus resources and energy to orient the right direction, so that the company can develop with a correct mode.Based on the analysis of the external environment, internal resources and capabilities of the company, the thesis investigates the model of the development of Hunan KLY high-tech Holding (Group) Co., Ltd. and clears the business vision of the corporation, which is described as "construct the elite team, develop two types of energy, and create the first-class enterprise". In order to achieve the goal of the next five years, the thesis develops the strategy of the company, which is divided by function module. The strategy includes business strategy, intellectual property and patent strategy, human resources and team-building strategy, information strategy, culture strategy and financial strategy. Finally, for making sure that the strategy can be executed successfully, the thesis proposes several security measures from the management system, corporate governance structure, and corporate organizational structure.
Keywords/Search Tags:Group Co., Ltd., Development Strategy, Study Strategic
PDF Full Text Request
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