Research On The Development Strategy Of Harbin Xinshitong Electrical Appliance Co.,Ltd

In the past,the demand for electricity that doubled every 10 years under the stimulus of economic growth has written a history of growth in China’s electrician and electrical industry.In the future,the pursuit of health and environmental protection in economic development,the government’s strategic layout of the new energy supply network and the national smart grid,has brought unlimited business opportunities to industrial electrical enterprises serving the electric power and electrical markets.However,the electrical market with unlimited potential provides a market prospect for the original industrial electrical companies,but also has a fatal appeal to new entrants.With the sharp increase in the number of cake contenders in the electrical market,the competitive situation among electrical companies has gradually heated up.Under the fierce competition situation,many small and medium-sized enterprises whose resources such as people,finances and materials are difficult to compete with large enterprises,how to obtain survival and development space through new development strategies are urgently needed to be explored.Harbin Xinshi Electric Appliance Co.,Ltd.is no exception.This paper takes Harbin Xinshi Electric Appliance Co.,Ltd.as the research object,based on the theory of strategic management,and designs the development strategy of Harbin Xinshi Electric Appliance Co.,Ltd.according to the strategic management process.First of all,after combing the basic situation of Harbin Xinshi Electric Co.,Ltd.,it is known that although the company has been operating stably and has good performance in recent years,there are bottlenecks in further development and guidance of new strategies.Secondly,After focusing on the analysis of the external environment of the macro environment and the industrial environment that Harbin Xinshi Electric Appliance Co.,Ltd.is now facing,and the internal environment of human resources,financial resources,material resources,and organizational resources,the analysis shows that the company currently has opportunities or advantages such as policy,technology and finance,but also facing external threats such as economic downturn,political ambiguity,and poor social and culturalenvironment.The formulation of development strategies is imminent;Then,according to SWOT analysis,it has chosen for Harbin Xinshi Electric Appliance Co.,Ltd.Intensive growth strategy;Finally,in order to ensure the implementation of the strategy of Harbin Xinshi Electric Co.,Ltd.,this paper has refined the implementation path and safeguard measures of relevant strategies,in order to provide correct and achievable strategic guidance for the company’s future development.