Research On The Development Strategy Of Yellow Page Business Of Netcom

2005 Netcom Group will be peeling yellow pages business to the main industry, China Netcom, China Netcom Group company wholly-owned subsidiary of the independent mode of operation of the Yellow Pages business, but running state has been operating for more than two years is not satisfactory, no major breakthrough in performance, can not always Reversing the loss of the situation has significantly lagged behind rivals in China's economy and the pace of development, are being squeezed out of the market may, in Netcom, the company has reached a critical juncture of life and death of an urgent need for the development of strategies to guide the operation of the company.From the value chain, Netcom, in the company's key resource is in Netcom Group under the hands of China Netcom Corp., China Netcom, the company is not in a critical link in the value chain, not the key core competitiveness. From the industry perspective, the Yellow Pages industry has been in the form of a senior public on the coexistence of competition.This paper Netcom, in the external environment and internal factors as entry points for the analysis, analyzed the international famous Yellow Pages company's position, a clear description of the company, Netcom in the state, raised Netcom in the development of the company Some of the recommendations of the strategy. The main innovation points are as follows:1) The concept of a category Yellow Pages, Yellow Pages to give a clear meaning. Yellow Pages is a broad and narrow points, the Yellow Pages is narrow paper Yellow Pages, the telephone, simply book; broad-based paper, including Yellow Pages, Internet and other vector of any form of B2B, B2C business directory. Yellow Pages category is the non-paper based on the vector of any form of B2B, B2C business directories, such as voice Yellow Pages, Yellow Pages network, SMS Yellow Pages, and so on.2) Found in a monopoly position of state-owned enterprises of strategic business development model: the main industry and the sideline to sideline→operating synergies stripping out the main industry and independent operators are not suitable for Netcom, in the company and used the value chain to a theory to explain .3) the work experience and personal experience, a large number of individual speech, access to documentation, interviews, on-site observation, found that the strategy is the development of an enterprise has a pivotal role, once the development strategy formulated wrong, will enable enterprises into a very An awkward stage.To sum up: China Netcom, the company's development strategy can learn from the experience of China Telecom, China Telecom to learn, play a main advantage of positive growth in the main business but also expand the Yellow Pages business. Netcom, will be in the company entered the industry, the main industry with the strength and resource advantages, actively expand the industry value chain key link, master of business core resources, to achieve the overall synergies.