Huan Cai Of Health Care Products Sales Model Diagnosis And Recycling

Health products industry is global in nature sunrise industry, the rapid growth of its market. Especially for our rapid economic development of China, with the increase in consumer income and health awareness increases, the capacity of health products and the market is a huge potential. But in the transition from a planned economy to a market transition of the Chinese economy, sales management rough mad. With intensified market competition, consumers showed rational, and many enterprises for sale walking difficult. How to use the advanced sales management theory, the development of domestic enterprises and summed up the experience and lessons for Chinese enterprises formed sales model is a need to resolve important issues.In this paper the author over the years to engage in the work of the Health Products Sales Practice and Experience, a combination of business management knowledge and theory,huancai health products sales model case study.Papers on huancai enterprises how to establish an effective sales management system main line, from five levels elaboration and demonstration. The first level of introduction, both at home and abroad through the Review of the sales model of the status quo of Chinese enterprises sales model combining the characteristics of the present paper analytical framework; second level of domestic health care products sales model, summed up the current widely used agent the system, distribution system, and assist the sales system, style common market, and so some of the advantages and disadvantages of the sales model, as well as the scope of application and application stage, which help sales model is drawn type and distribution of the developed on the basis of, the advantages of combining the two, both to avoid the shortcomings, successfully resolved in the process of marketing, financial, and material segregation. The third level huancai company sales model of diagnosis, it is state of huancai company, the problems and constraints were analyzed,huancai company sales model was successfully concluded, in particular through huancai company identified as the fault of provincial capitals and municipalities in a "agency + help sell" sales model, the county and city level market sales by distribution system model; fourth dimension huancai sales model recycling, and the sales model design organizations, market development system established and the market Maintenance System to establish a recycling; fifth dimension based on the sales pattern of huancai company brand strategy ideas, and the sales pattern of the relationship between the brand and brand creation and maintenance, upgrading and the use of brands were analyzed, the final proposed creating huancai " centuries brand "brand sales model of strategic thinking.