Research On Service Marketing Tactics Of XSJ Advertising Company

China's total advertising market grows rapidly at the rate of more than 10% an annual for many years, makes China become one of the world's largest advertising markets. Large foreign multinational advertising companies entered China in a big way and rapidly expanding formed fierce competition with China local advertising companies.The experienced marketing in XSJ Advertising Company can not fit in the outer market environment, management of service marketing is coarse, and the problems existed in marketing can not be solved, which lead to the slow speed of development, at the same time, the turnover stops rising, and appears the descending trend. According to the above conditions, this thesis takes the service marketing concept as the instruction and based on much material, studies the service marketing tactics of XSJ Advertising Company and makes out a series of service marketing tactic systems.The method of this thesis is empirical analysis.Obtaines and analyzes information through a large number of field investigation,research and the application of systems research methods. The qualitative and quantitative analysis together method is used to study the service marketing tactics of XSJ Advertising Company.First, analysis the macro-marketing environment and micro-marketing environment, and make the SWOT analyzing for XSJ Advertising Company. Second, apply the market segmentation theory to segment the XSJ Advertising Company's market, choose and assess the target market segment, and carry out the market positioning. Third, work out the service marketing tactics for XSJ Advertising Company, and emphasize the service product tactic, the service people tactic, the physical evidence tactic and service process tactic. Last, bring out the suggestion of implementing service marketing tactic in XSJ Advertising Company.It hopes that the thesis will offer some promoting effect to ameliorate the problem resolving and improve the company's market competition, at the same time, offer some reference for the craft brother company.