Research On Internet Marketing Agency F Company's Service Quality Management

In recent years,the number of marketing agency of China's Internet industry is huge and there are large number of employees in the industry.The industry competition is getting stronger,there have been many negative messages in the industry that a lot of clients and advertisers change their marketing agency companies frequently,and the service satisfaction of marketing agency is not that high.Improving service quality,analyzing the current status of the industry in the view of service quality satisfaction has become a problem that the marketing agency need to solve urgently.In this research we select Internet marketing agency industry company F as the representative for study.First,draw out the service process of company F,clarify the service prose and key nodes.Second,combine the service process and key nodes to improve the SERVQUAL scale and questionnaire.Third,through the improvement of SERVQUAL scale and the combined analysis of the questionnaire,sort out the problems existing in the service quality management of marketing agency.At last,develop and implement a guarantee plan to ensure that the company can truly and effectively improve service quality management.The purpose of this study is to help F company improve service quality and establish a service ecosystem.It is also hoped that it will provide new ideas for the innovation and optimization of the service quality of marketing agency in the Internet industry.