The Research On The Development Strategies Of Asset Management For New Times Securities Co.,Ltd.

Assets management is a kind of financial agency service which is most prevalent and comparatively mature in developed countries, A vast majority of financial investment activities are achieved by assets management. In china, with the rapid development of security market, the business scale of asset management of security companies is expanded increasingly. Especially after China's entrance into WTO, our security market is becoming more and more international and market-driven. It is significant that the canonical development of the asset management operation of Security Company will increasingly improve the development of capital market, promot the transformation of the pattern of Chinese finance from separated-management to mixed-management, enhance the financial innovation, enrich investment products and build up the market competition of finance institutions, ease investment channels. Along with the rapid development of asset management in our country, it is both an opportunity and a challenge for New Times Securities Co., Ltd. Therefore, it is very important for us to study the development strategies of asset management.In the first place, the paper mainly introduce the topic background and the researching methods, it also includes the introduction of the definitions and characteristics of asset management. It aims to theoretically analyze the asset management and state its development situation.After that, it studies the asset management service in developed countries, which mainly analyze the asset management service of several large security companies in America. And it also focuses on the introduction of the empiric of Merrill Lynch's asset management. I want to offer their experience as reference to the development of New Times Securities Co.,Ltd.And then, it probes into the business development of the asset management of New Times Securities Co.,Ltd. It includes the management and the business situation of New Times Securities Co.,Ltd. The external environment of the company and so on. In succession, it studies the business development of the asset management of New Times Securities Co.,Ltd. the product innovation strategy the company should be based on, the providing of professional designs and the needed services in assets management according to the different requirements of customers; in the aspect of the strategy of organizational innovation, it claims the establishment of the asset management subsidiaries which bear limited liability and civil liabilities stipulated by the civil law, the winkling of the existing asset management business; the consummating of its risk control mechanisms and the establishing of its competitive advantage.Finally, the paper puts forward several safeguard measures for New Times Securities Co., Ltd. which mainly aims to consummate the controlling measures of company. It includes implementing irregularity supervision, introducing flexible companies control system, at the same time, strengthening staff training and building up essential inspirit system.