A Study On E-commerce Impact On IT Product Channel

The electronic commerce appearance initiated the IT channel to appear some new forms, the IT channel original shape and the pattern had the huge change, but how this kind of change will carry on actually will be has the very big argument question. It is recognition that the channel will be electronic commercialized. However, at present, it is still at the stage that electronic commerce blends with the traditional commerce mutually, and even at the secondary position, especially in our country.In terms of electronic commerce application, IT channel is influenced earlier and more thorough, and these influences displays in many aspects, and foresight the future IT channel pattern will be fresh and new. Multitudinous channel member will be collected by one kind of new electronic market to form one kind of network channel with higher efficiency.This article introduces the development and the evolution of IT channel in our country, focusing on the IT channel pattern based on the electronic commerce. Analysis from transformation of value chain explains electronic commerce the fundamental reason which affects the IT channel. Various analyses which IT channel is affected by electronic commerce have been carried out. The relationship between the consumer network purchase behavior and the IT electronic channel has been explained, and necessity of the middle man electronic commercialized pattern had been discovered. Standing on the previous research, this article summarizes the tendency of IT channel development and predicts the future of orientation of IT channel so as to provide some principles for medium and small sized channel members. In the last part of the article, it visualizes the future new IT channel pattern from the angle of economics.