Research On Group-Oriented Development And Chain Management Of Economy Hotels

With the increasing development of economy, tourism in China has developed greatly since the reform and opening. People's income level and education degree also change their lifestyle and way of consumption,which lead to tour becoming more and more popular. Meantime, the demand structure of tourism has brought profound changes over the world. The economization of international tourism and the civil tourism popularization in which the salaried classes are the main body have been the main forms in the market. Thus the corresponding hotel industry will be in an era with economy hotels as the main route. While the development of this industry is prevented by some problems----small scale, lower proportion, being short of concentration, complex relationship of the property, lack of comparative advantage and imitating and blindness in the field. Thus it has significant theoretic and realistic meanings to explore group-oriented development and chain management of economy hotels for their ordered and healthy development.The thesis analyzes the theory and industrial background of economy hotels'development and summarizes the research results. Based on previous study, the paper states the definition ,characters and distributions of economy hotels. It also analyzes local and international market demand and tendency and change of consumption development. Combining with the phenomenon of international hotels'dilatation in China and the development of domestic hotels, the thesis points out as the development of economy hotels have great talent and good market opportunity, they will face fierce competition at home and abroad. According to the analysis on the situation of economy hotel industry, there are barriers in many aspects such as ideas, system, industry scale and concentration, brands, market, management, technology and capital. So the paper brings up the feasibility mode of group-oriented development of economy hotels by capital and technology link on the basis of learning successful experiences from foreign and civil hotels. And it finally gives some advices and countermeasures about the development of economy hotels, which are optimizing business environment, changing enterprise system, adjusting management, quickening industry concentration, strengthening research and management in this industry, clearly limiting the market and advancing its division, cultivating the capital market, optimizing the mode of chain-oriented development, improving intelligence factors and the core competence of enterprise.