Study On Development Strategy For Logistics Enterprise In Jilin Province

Logistics theory is relatively to spread to our country time shorter, but also has the very various insufficiency, it no matter compares with the overseas advanced level, or embarks from the our country economy development objective request, the fundamental research level all appears the relative backwardness, specially aims at the Jilin Province economic society to develop insufficiently developed province, logistics research to reveal the lag, even appeared the theory lag in certain aspects in the practice phenomenon.In recent years, reformed along with Jilin's old industrial base adjustment transformation and the state-owned enterprise is unceasingly thorough, logistics market demand gradually to enlarge, because our province flowed the enterprise to develop the relative lag, still had the very big development potential and the development space. Therefore, studies Jilin Province in the present stage to flow the enterprise developmental strategy, to impel the entire province logistics industry development to have the certain reality instruction significance.The paper studies through the consult material unifies the way that the real diagnosis analysis and the standard analysis about the logistics enterprise development strategy of the Jilin Province which is the specific region. It first summarized correlation theory of logistics enterprises, then followed the strategic management research the mentality-from the environment analysis, the strategy chooses to the strategic implementation to analyse.The paper altogether divides into six chapters, main content including following several aspects:Chapter one, it introduced the research background, the research goal and the significance, the main research content about the paper, and summarized related research results and the insufficiency home and abroad.Chapter two, it related theoretical analysis of logistics enterprises. It contains: definition, function of logistics; The third party logistics definition and characteristic; logistics enterprise and its classification and so on..Chapter three, it analyzed overseas logistics enterprise development present situation and our country flows the direction and the tendency which the logistics enterprise developed; and flowed the Strengths, the Weakness, the Opportunity and the Threat using the SWOT analytic method to our country which the enterprise existed has carried on the analysis on the base of the enterprise development and the management principle concems which the practice research summarizes in domestic and foreign.Chapter four, it in fully investigates and studies Jilin Province to flow the enterprise development present situation in the foundation, analyzed the development environment of Jilin Province logistics enterprise, including: the macroscopic environment, the market demand, the logistics enterprise development situation and the correlation profession development situation about logistics.Chapter five, it analyzed the strategic sense, the operation pattern and the developmental strategy implementation main point of the logistics enterprise development in Jilin Province; and formulated developmental strategy implementation step of Jilin Province logistics enterprises in the above analysis foundation, finally proposed developmental strategy safeguard measure of Jilin Province logistics enterprise.Chapter six, it has carried on the summary to the full text main research results, finally proposed waits for question which need to research in the future.