The Research On Strategy Of China Merchants Logistics Group Co., Ltd

The development of modern physical distribution theory and modern physical distribution industry is one of 21st century emerging economy achievements. Along with the fast development of world economics trade, physical distribution service quickly grows from the embryonic stage into the most economical reasonable synthesis service pattern for the international shipping industry. As our country enters the WTO, the transport and attached service industry will be further opened, the foreign scheduled ship company and the logistics enterprise will obtain greater degree of freedom in Chinese market, which will cause our Storage and transport enterprises faced with the unprecedented competition pressure. Because of the intense competition in transportation service industry, the storage and transport enterprises are planning to extend their service into new area, as the expansion of storage and transportation, physical distribution becomes the first choice. Simultaneously domestic and the international physical distribution market forms gradually, especially the domestic demand of physical distribution has been gradually enhanced, which also urges the very many storage and transport enterprise to develop the physical distribution service positively.Facing such situation, how should our country tradition storage and transport enterprise face this physical distribution industry transformation, how adjusts and implements own enterprise strategy, is the problem of our country Large-scale Storage and transport Enterprise, which needs to be urgently resolved. At present the physical distribution theory much emphasizes the importance of carrying the physical distribution strategy, also minority elaborates specific pattern of developing physical distribution .But still few theory had discussed how to develop the physical distribution strategy systematically . This article is under such background, attempting from the enterprise strategy management angle, discusses our country Large-scale Transportation Enterprises how to develop and implement their physical distribution strategy.This thesis still complied with the basic mentality and research technique of enterprise strategy management: Firstly, analyze the strategic environment which Our country Large-scale Storage and transport Enterprise faces at present, obtains the conclusion that they have to develop the third-party physical distribution; Then unifies the characteristic of China Merchants Logistics Group Co.,Ltd ,based on the third-party physical distribution theory , pointed out the third-party physical distribution is the strategic pattern which suits its development ; Finally, instruct the implementation of strategy using the balanced scorecard theory. Unifying the company's prospect, mission and duty, with developmental strategy and goal, guarantee the implementation and control of the strategy .