Research On Yongzhou City Cultural Tourism Products Development

The tourism is not only a kind of economic activity but also a cultural one. Only when culture getting involved in on a large scale, the tourism can develop really faster. As their experience getting rich, their value views being transferred and their pursuit of culture life becoming further, tourists prefer connotation and morality of tourism products. Without connotation and morality, the tourism products are not attractive or vital. With special resources, cultural tourism products are needed badly and potentially. But it is difficult how to transfer the rich resources into good cultural tourism products and how to create a special brand. Therefore, it is significant theoretically and practically to study cultural tourism products development.In Yongzhou,there are rich and special humane tourism resources, especially the four province-level places of interest (Mount Jiuyi, Wuxi Stone Inscriptions, Qianjiadong Villages and Moon Cave-Zhou Dunyi Hometown). However, the tourism resources are not developed systematically or used integratedly, so the cultural tourism products are not very famous and haven't become brand. In this dissertation, by illustrating the definition, characteristics and theory system of cultural tourism products development, the author argues the advantages of developing Yongzhou culture tourism products by analyzing the regional milieu, resource condition and market demand. Then on the basis of questionnaire investigation to several places of interest in Yongzhou City, the author elucidates tourists'desire trend. According to the position, effect, development patterns and gradations of cultural tourism products in Yongzhou culture industry, aiming at the problems in developing Yongzhou cultural tourism products, the author provides some suggestions on strategic decision-making. By thinking deeply about image orientation, structure optimization and optimum integration, mining connotation and special designation, the author puts forward a series of measurements to develop culture tourism products in Yongzhou rationally and scientifically.