The Research On The Competitiveness Of Shoe Making Industrial Clusters In Wenzhou Based On Diamond Model

After entering the21st century, human increasingly feel the influence of industry cluster in economic activities, for a region, or even a country. In order to have its own position in the growing competition market, the previous way of working separately has been difficult to have a foothold. Joint, industry concentration, low cost, innovation, and the advantage of the special features of industrial cluster are what a regional economy wants to use. But everyone is ready to develop industrial cluster in the region, how to improve their own competitiveness of industrial cluster, not eliminated by mergers and, became another problem we worth exploring.Wenzhou city, Zhejiang Province, located in the southeast corner of the province. Private economy occupies a pivotal position in Wenzhou. We know the Wenzhou as the city of brand, its footwear market share accounted for about fifty percent of the Chinese footwear products. Italy is famous shoes for the footwear products in the world; Its footwear products are popular by the global consumers. Whether or not the rise of Wenzhou shoe enterprises can learn from Italy shoe enterprises experience is worth exploring.This article will firstly try to summarize the theory of industrial cluster, and see what the research of industry cluster in foreign and domestic. And then to Wenzhou city in Zhejiang Province industry cluster, make a complete analysis of the current situation of using Porter’s diamond model of Wenzhou shoe enterprises of industrial cluster and industrial cluster to do a thorough comparison in Italy. Finally, we will be in Wenzhou shoe industry as a concrete case analysis, take a look at how to improve the competitiveness of industrial cluster, to cope with the challenge of domestic and international.