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Our Country Dining Enterprise's Chain-like Management Research

Posted on:2008-12-18Degree:MasterType:Thesis
Country:ChinaCandidate:D Y GuFull Text:PDF
GTID:2189360215993870Subject:Business management
Abstract/Summary:PDF Full Text Request
China is the country which is famous of "the food", it has the glorious diet culture. Along with the reform and open policy, these brings us economy rapid flying and the growth of personal income, our country's dining industry also faces high speeding period. Specially, the chain-operation management is in a vigorously vogue in the dining industry center, it brings our country dining industry nearly 20% rate per year. The dining industry already becomes our country economy development supporting factor and the important strength. But looks over our country's dining market, although the Chinese type dining occupies the completely the weather, the advantage, and the person advantages. But compares with the western-style dining chainoperation enterprise, regardless of the shop's quantity, the management idea, we have a huge disparity. So how to discover the disparity and bridge the gap, thus make the modernized Chinese type dining chain-operation enterprise, has become the hot topic of the theory and the enterprise area.This article is precisely based on this consideration, and takes the chain-like management, the dining chain-like management and the enterprise sustainable development theory as the foundation. This article unifies the concrete reality of our country dining chain-like management, uses the qualitative and the qu,antitative analysis, the fundamental and the real diagnosis research, the induction and the deduction analysis, this article has conducted the synthetic study to our country's dining chain-like management. First this article researches the chain-like management, the dining chain-like management and the enterprise sustainable development theory, it carries out the elaboration to the correlation theory definition and the characteristic. And to the domestic some theories about the chain-like management essence characteristic wrong understandings, this article introduces the emphasis distinguishes of the chain-like management and the traditional management essence from the separation angle of goods stock function and the sales function, this article will become the foundation theory for our, country's dining enterprise's chain-like management. And then, this article researches our country's subdividing dining industry, the wheaten flour food, the Chinese type fast-food, and so on the five dining industry condition, the existence questions and the improvement suggestions. And this research helps our country dining enterprise's subdividing industry condition to carry on the rational choice.This article introduces the management way form and the characteristic, and the choose reason of four aspects about the special permission alliance dining industry condition, the joint capital dining enterprise and the brand exchange dining enterprise. Meanwhile proposes individual viewpoint on how to expand the enterprise. Finally aiming at our country dining's chain-like management problems, from the legal laws and the regulations' formulation, the logestic and the information management, setting up the marketing, increasing the research and development dynamics, the moderate industrialization and the continues development aspect and so on.
Keywords/Search Tags:Dining enterprise, Chain-like management, Industry condition, Sustainable development
PDF Full Text Request
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