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China's Catering Industry, Franchise Development Strategies

Posted on:2007-09-13Degree:MasterType:Thesis
Country:ChinaCandidate:L YanFull Text:PDF
GTID:2199360212470325Subject:Tourism Management
Abstract/Summary:PDF Full Text Request
The special permission management origins from US, has founded the special permission management pattern since the victory family sewing machine, the special permission management already had more than 130 years history. China's special permission management start later, until now only some 20 years history, but China's special permission management start higher, are many for the management pattern special permission management, moreover China has at present developed for the global biggest special permission manages the market. At present our country have surpass 2,000 special permission managements system, 120,000 special permission alliances shop, being employed reaches 1.8 million people, covers more than 50 professions and industry condition, the special permission management enterprise quantity occupies head of the global. Specially permits in the management developing process in China, the dining industry obtained the considerable development through the special permission management.The Chinese dining industry special permission management characteristic mainly has: The Chinese type full meal special permission management obtains unprecedentedness to progress, the Chinese type fast-food special permission management enters the standard to send the exhibition period, the foreign capital western-style fast-food special permission management acceleration enters our country market, the Chinese type hot pot profession special permission management high speed development, the leisure drinks special permission management goes forward in the conformity.At present our country dining industry special permission management still had the problem in the developing process, the main performance was: Dining industry special permission management scale insufficient, "disperses, the phenomenon slightly" is obvious; The dining special permission management cheat question is serious, some special permission management enterprise only specially permits the management to gather the alliance to spend earns the benefit; The special permission management development faced with the international enterprise's huge pressure, the dining special permission internationalization has heavy responsibilities; "The Great Leap Forward" the phenomenon is serious, the development special permission management deficiently fights steadily, many enterprises the trend perish in the fast expansion; The production method lacks the standardization, the taste is very difficult to maintain consistently, becomes the restriction Chinese meal special permission management the technical bottleneck;...
Keywords/Search Tags:Dining industry, Special pennission management, Necessity, Feasibility, Countermeasure
PDF Full Text Request
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