The Exploration Of Yanfeng Group For Positioning The Role Of Financial Management

This thesis overviews the development history and future planning of Yanfeng Visteon under the background of rapid growth of China Auto industry and component industry. Further Analysis of capital management situation of YFV leads to the topic of this thesis: in the new stage of stepping from single entity to group company, how to re-assess the Group financial management role accurately and effectively and how to manage the core financial management role under a brand new point of view—capital management?As far as the reassessment of new role, the thesis conduct analysis and study upon following approach:What is current group financial management's position in client's mind?What is your expectation on group financial management's position in client's mind?What's the current resource to ensure your position?Via analysis of company financial management development, the existing group financial management is"if any advantage on group financial certain field, it is a reliable tree, otherwise just a financial management functional department on behalf of shareholders". The existing situation conflicts with the requirement to financial management upon company's overall strategy"one platform, Be Stronger & Be Bigger". After further comprehensive analysis of international and Chinese parent-affiliate management mode and charter, multinational company strategy in China, company development strategy, industrial character, negotiation capability between parent-affiliate company, enterprise life cycle, enterprise culture etc., the expected position of group management is: based on communication and common sharing, the most desired and reliable person of'Client'when required and finally become the most influencing person to'Client'. The thesis especially focuses on avoiding"control trap"for group management philosophy, and better handles what to give up and what to pursue. Expectation of position is analyzed upon following logics:First of all, stand on a relative higher level, has power of comprehensive control;Secondly, communication and exchange skill, willing and habit in mind;Thirdly, owns good resource to share and exchange, although some resource is not owned by yourself, what you can utilize is what your resource.Via analysis of group financial management capital, HR advantage, the digging characteristic of open minded, pursuing progress and development, learning and sharing during development history of company, comparison of shared resource from JV partner, based on management philosophy with capital management as key area, ensure the new position of group financial management to be the integration and provider of group financial management resource with core of capital management!For the implementation of new position, through the analysis of Net cash flow in group, monetary capital and return, loan and cost, deposit debt ratio of monetary capital, and allocation of monetary capital in group and affiliates, I found the existing issues covers high deposit, high loan, high expense and decentralized capital management. After comparison with capital centralized management mode including settlement center, financial company, money pool etc. Money pool is the main implementation method; we expect good management benefit and gradually realize the financial management new mode fit with growth of group.