Study About The Principal Problems And Countermeasures In Operation Of Gansu Northwest Beauty Exchange Center

The beauty industry in China, which has made great achievements in the past twenty years, has grown into the fifth largest consumption focus, after real estate, automobile, electronic communication and tourism. The Gansu Northwest Beauty Exchange Center has been circumstantially established in Lanzhou, following many other such centers in big cities in China, such as Beijing, Shanghai and Guangzhou.Based on the principles of strategy management, marketing management, human resource management and other related disciplines, here we conduct a thorough examination, applying the SWOT tool, on the interior and exterior operation circumstances of the Gansu Northwest Beauty Exchange Center, such as its brand construction, service structure and staff quality, and a detailed market research, to find out the principal problems of the center during its initial operation and suggest applicable countermeasures to its enterprise image construction, honest management, marketing tactics, and human resource management, so as to promote the popularity and sales of the center, and make its future operation smooth and successful.The methods and results of this study are of practical significance in solving the problems encountered during the initial operation of the Gansu Northwest Beauty Exchange Center, they also provide reference for the operation and management of other projects in the beauty industry.