A Research On The Factors And Measures Of Core Employee Loyalty In Telecommunications Enterprises

At the beginning of this century, the telecommunications industry has made rapid development, and still has much room for development for also a long period of time in the future. It is a knowledge-based economy, and represents one of the information ages. the telecommunications enterprise are information technology enterprises and capital-intensive enterprises ,these belong to the category of service , so they have higher demands to professional and technical ability, marketing services, financial operations, management and others, These high-capacity carrier -- they must rely on their core staff, including technical staff, marketing staff, Finance staff and managers. With the step-by-step reform of the telecommunications industry, the development of various enterprises. Especially the fierce competition among telecommunications operators situation gradually formed, from a market share as an indicator of the breadth of competing goals to retain customer loyalty to the depth of competition. Know the value chain in accordance with the direction of transmission depends on the loyal staff of loyal customers. So ultimately the telecommunications industry, the competition for talent competition. Talent is the most important resource for the telecom industry, enterprise win in the competition on the basis of resources and, therefore, have a loyal, efficient work force is the pursuit of hope, and all enterprises. But there are enterprises in the telecommunications industry personnel crisis as a number of objective and subjective reasons led to the defection of the staff, the enthusiasm of poor and low efficiency. Lack of a sense of responsibility, such as infidelity phenomenon. This not only brings to the enterprise, such as increased recruitment and training costs and reduced efficiency and tangible benefits such as monetary loss Brand advantage for enterprises, such as lost, damaged social good reputation as intangible losses. Therefore, enterprises, particularly the loyal core talent management is an important task faced by managers.This article is a response to this reality and the problems of the study. We know that the key to solving the problem is to find out the reasons why this scientific statistical methods, Core staff of the telecommunications industry to analyze the factors affecting loyalty to the center tap of the key problems. In view of the core staff of the telecommunications industry in order to develop an effective loyalty management.Firstly, we read a lot of literature, and theoretical perspectives and management. psychology and organizational behavior related to the classical theory for an in-depth study and review, including the core characteristics of the staff, employee loyalty means that type of loyalty to the meaning and impact of latitude, and the need to theoretical level, two-factor theory. Fairness, organizational identification, organizational commitment and other basic theory, this paper further studies and perspectives in order to provide a theoretical basis for the proposed.Secondly, on the basis of studies in the literature, combining the features of the telecommunications industry, a design outline for the interview. Then four of the telecom industry conducted in-depth interviews with more than 20 employees. This paper learned from the results of interviews with the staff of the core features of the telecommunications industry, factors affecting the core staff loyalty and performance of staff loyalty. Many of the factors that affect employee loyalty refining, paper summed up the impact of five factors: pay benefits -- wages, bonuses and benefits; -- the interpersonal relations between superiors and their subordinates. The relationship between colleagues; -- development of the enterprises, the scale of future development direction; personal development prospects -- approved promotions; factors -- personal character, values, family background.Third, in order to sum up the core of the five major factors affecting staff loyalty test this paper is designed based on the results of interviews with a questionnaire. SPSS for the recovery and use of questionnaires to 82 minutes for data processing has mainly taken the principal component analysis, Features variable heterogeneity and correlation analysis of the telecommunications industry, the core staff loyalty to the factors affecting the system to confirmatory analysis The results show that salaries and other benefits, internal connections, personality factors, and the prospects for development. Six factors and external factors affecting the nature of the telecommunications industry, the core of enterprise staff loyalty Mission (attitude) loyalty and emotional loyalty, which is the highest level of pay benefits and impact on human relationships. Salary and benefits, the more influence on the behavior of loyalty; loyalty is more emotional impact of the internal and interpersonal tasks (attitude) loyalty; The four other factors also affect the loyalty of key employees, but the impact should be much less, relatively speaking; External factors and the nature of the core staff and is inversely proportional to the degree of loyalty, and other factors, the core staff is proportional to the degree of loyalty. Moreover, gender, age, educational background, different length, different number of family members. The core staff and the different duties of loyalty to the effects of different factors.Finally, the results of the analysis based on the paper to improve employee loyalty 5:00 countermeasures recommendations. Including the establishment of a fair, rational, scientific system of remuneration, the proposed pay system design confidentiality; different characteristics of the original are taking different welfare measures; establish harmonious working environment and human environment; re-engineering work, and enhance the positive core staff; increase core staff of confidence in the future development prospects.The results of this study will further enrich the academic research enterprise employee loyalty. Core staffs of the telecommunication industry enterprises are loyal to management based on the evidence and targeted, theoretical and practical significance. Although this study achieved certain results, but in the core telecommunications business employees to fill questionnaires did not do enough to control, data were biased. So there is room for improvement in this study, the lack of places for further study.