The Optimized Development Research Of Fujian Coastal Resorts

Coastal resort is the main type of domestic and foreign resort currently, along withmaturity of domestic tourist market, as well as the ocean development time arrival, theconstruction of coastal resort will become a hot spot in future.This paper using position theory, tourist space competition theory and sustainabledevelopment theory ect. to instruct, from three dimensions analysis the conditions ofcoastal resorts development which included the resources condition, the marketfoundation and the region background environment, aimed at the characteristics of coastalresorts, brought the ecological environment factor as tourist resources originally. Thispaper took the coastal resorts system of Fujian province as the research object, analysisthe development condition and development situation of Fujian coastal resorts currently,and proposed the question of Fujian coastal resorts as these foundation, finally aimed atthe existence question, proposed the correlation optimization mentality to Fujian coastalresorts which included excavated characteristics of resources deeply, designeddiversification project of coastal resorts, developed the market space vigorously,portrayed stark image of coastal resorts, improved the synthesis grade of service andstrengthen the management of coastal resorts ect..