A Research On The Space-Time Evolutional Of The Domestic Tourist Marketplace In Xinjiang And It's Corresponding Development Countermeasure

Based on the analysis of simple data of Xinjiang's domestic tourist marketplace, the paper discusses the space-time evolutional characteristic of Xinjiang's domestic tourist origins , Study indicates that Xinjiang's tourism has enters high speed at present but the structure isn't reasonable, the quotient of visitors that come from out of Xinjiang is small , and have a little change, maintains around 32%. Remote but developed province such as Beijing , Jiangsu is the maximal target market of Xinjiang's domestic tourist origins ,but it's quotient is less than 10% .the rate that people go on a tour and economic development level is all higher such as Shanghai ,and Tianjin, have not become the main customer resource of Xinjiang domestic tourist origins till now, The lurking customer resource is enormous outside boundary. The main domestic tourist marketplace is stable, but the quotient of some marketplace has descended, compared with 2002 the quotient of Guangdong has decend37% in 2005.The marketplace outside Xinjiang need to be fixed. With the quotient of one-level and three-level customer resource of outside market are increasing, the geographical concentration ratio of Xinjiang's domestic tourist origins has drop. Because the quotient of Xinjiang is so large, that the smallest ratio of the geographical concentration is 65. The destination attraction is expanding. The space distribution of the tourist market that is out of Xinjiang does not abide by distance attenuation law. The increasing quotient of Xinjiang's domestic tourist marketplace will be mainly produced in the far province。Domestic tourist satisfactory is the key of the consolidation of the customer resource marketplace. Point to this problem. , try to use the gray correlative degree analytic method to discuss the dominant factors that affect the Xinjiang domestic tourist satisfactory from each component of tourism .The result shows that the affecting degree of those factors on the Xinjiang domestic tourist satisfactory are different clearly, which can be divide into three levels : the top level is composed of the factor that is the long-distance transportation and the scenic visiting ,the gray correlative degrees between those two factors and the Xinjiang domestic tourist comprehensive satisfactory is high ,that is above 0.9. which means that those factor are most important factors ; the shopping and the cicerone are more important factors because the gray correlative degrees between those two factors and the Xinjiang domestic tourist comprehensive satisfactory is lower, that is above 0.8; the dining, the lodgings and the entertainment are important factors because the gray correlative degrees between those three factors and the Xinjiang domestic tourist comprehensive satisfactory is lowest, that is below 0.8. Combine each factors average degree of satisfaction from 2002 to 2005 to design a four-scenarios model of satisfactory degree,put each factor into the corresponded area and propose the corresponding development countermeasure to the factor in the different area。Strengthen the promotion campaign is the key that expand the outside customer resource marketplace. Point to this problem ,consulting the"Urumqi tourism caravan promotion campaign", an empirical study on predominance of tourism network marketing has been carried out from three aspects that are cost,market and customer serves. The result declares that network marketing is more predominant. Then use the different model to evaluate the various tourism website of Xinjiang. The results indicate that there are ubiquity problems in Xinjiang tourism websites such as the entirety develops in low level; marketable orientation is unclear; operational mechanism isn't perfect and so on. There are about 70 %websites which are set up by tourism agency and local government still at stage1 and stage2.of website evolution model. Of the LU .The websites founded by the hotel only have the basal service function, but lack of the primary service function and the core service function. Concept restricting,the fund "bottleneck" and the short of talented person are main causes that lead to the above problems. Have brought forward the countermeasure that can quickly improve the quality and the development level of the websites of Xinjiang.