Study On Technology Developing Strategy & Technology Management Of Enterprises

With the acceleration of global economy unification and the continuous renovation and upgrading of technology, the competition among enterprises will become more and more intense, gradually developing into competition on core technology and core competitive power, thus requiring enterprises to introduce strategic management to win long-term competitive advantages. As one of the enterprise strategies as well as the function strategy, technology-developing strategy puts more and more impacts on enterprises, becoming a core of function strategies like marketing sales strategy, financial strategy, human resource strategy and production strategy.Since China's entering into WTO, the telecom industry will open a wider door to overseas market. With the intense competition among telecom enterprises at home and the influence brought about by overseas capital, it has become an important issue, in China Mobile's biting the target --- fighting for a seat in the first-class enterprises in the world, that how China Mobile Company apply its developing strategy to seize outer opportunities and make full use of its inner advantages to raise its core competitive power. This paper exemplifies China Mobile Company Guangxi branch to make a research into its three historic phases in competition, studying on its technology-developing strategy gradually formed in the competition so as to know the whole situation of China Mobile Company. This paper takes history as well as the future-guiding factor as its dominant idea, analyzing the technology-developing strategy of China Mobile Company Guangxi branch from zero to existence, existence to superiority, superiority to excellence.This paper analyzes how China Mobile Company Guangxi branch wins competitive advantages by technology-developing strategy and by the means of history of science and technology. From the practical situation of China Mobile telecom enterprises, it also takes the research approach of combination of quantitative and qualitative, trying hard to explore long-sighted, new, leading and competitive technology-developing strategy which fits the marketing economy as well as China Mobile Company to promote China Mobile Company to realize its strategy target of"from superiority to excellence, a new development".