E-Commerce Development Strategy Research In China Mobile Guangxi Branch

The progress of information technology, has given rise to new channels and the rapid development of the business model. China’s Internet users increased dramatically, Internet penetration greatly ascend, e-commerce is in rapid development period. E-Commerce refers to using the Internet to conduct all business activities. Since the turn of the century, the rapid growth of the global and domestic E-Commerce, launched a fierce attack to the traditional business, telecom operators is facing more and more intense market competition. E-commerce reversed transmission of traditional telecom operators and electricity transformation is imperative. China Mobile GuangXi Branch in deepening the reform of system, fine operation and rapid response to market demand required by the job, will develop E-commerce as an important part of the implementation of strategic transformation. China Mobile GuangXi Branch through active exploration, the business model of traditional operator for breakthrough and innovation, preliminary set up have the characteristics of China Mobile GuangXi Branch e-commerce model. Based on the basic theory of e-commerce and strategy research, on the basis of detailed introduction in China Mobile GuangXi Branch development to promote the background of E-Commerce, and its movement to implement E-Commerce development situation, Set the practical work, to China Mobile GuangXi Branch development mode of e-commerce, market strategy, the difficulties and problems faced by the thorough analysis; In combination with the internal and external environment in China Mobile GuangXi Branch, I raise some strategy suggestions on the development of E-Commerce at present stage, at the same time for the telecommunication operating enterprises to develop e-commerce in China Mobile GuangXi Branch has a certain practical reference value,In this paper, the first chapter briefly introduces the E-Commerce and strategic research related theory, as well as the E-Commerce development present situation at home and abroad. The second chapter for operators now and trend of development of E-Commerce are analyzed. The third chapter of China Mobile GuangXi Branch development of the external environment of E-Commerce are analyzed. The fourth chapter through the SWOT analysis method, choose suitable for mobile E-Commerce development strategy in GuangXi. Chapter v strategic landing perform specific implementation plan and suggestions are put forward.