The Research Of The Second Venturing Strategy Of The A Company

This thesis firstly analyzed the weak development and operations problem status quo of the A company's first venturing in the WLAN market, and based on the Enterprise Life Cycle Theory and Transform Theory, then get the pressure and necessary of second venturing and explain the goal and content of the second venturing. Secondly, based on many kinds of problems of second venturing, this thesis used the strategic environment analysis, industry analysis, the external and internal environment analysis of the company to get the feasible strategic solution. Finally, this thesis concluded the second venturing strategy by further estimate and filtration.According to the theory of core competence, based on the method of fixing quality and quantity analysis and tools of PEST model and SWOT matrix and the five competitive forces, through analyzing the external and internal environment of A company's second venturing, this research makes expanding strategy basing upon the shanghai market and facing the whole country which include the marketing expanding strategy for company, difference, focusing competitive strategy for business, branding, development and innovation, human resource strategy for function strategy.The thesis's research combine the facts of the A company's to the second venturing, and strive to get a clear and reference strategy, and should be useful for the company's growth.