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Study On The Telecommunications Companies’s Expansion Strategy Of Nankang Furniture Market

Posted on:2016-06-11Degree:MasterType:Thesis
Country:ChinaCandidate:Y Z GuoFull Text:PDF
GTID:2309330482962219Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Under the condition of communication industry with increasingly fierce competition, most of telecom operators pay more close attention to enterprise customers instead of individuals. In order to win market share, they meet customer demands continuously by innovating marketing mode and updating products or services. The present situation of communication industry in Nankang furniture industry market remains to be improved, and local telecom enterprises urgently need to find a way to maintain its own market share.The purpose of writing this article about developing communications business in Nankang furniture industry market, is to optimize marketing mode which makes communications industry marketing more precisely. The research on the marketing strategy of Nanchang furniture industry market is a method of marketing development for SMEs, according to the characteristics of customers, such as scale, staff, communication demands and other multi-dimensional analysis, formed furniture market business development strategy, eventually seize the most of user market.After the research on the marketing strategy of Nanchang furniture industry market,, it can not only increase the share of the China Telecom market, but also increase business revenue.Study on the strategy is in Nankang telecom enterprises face furniture industry market, service market, product differentiation of background, fully tap the potential business, packaging, product planning, enhance the attractiveness of the products, improve the operational efficiency of enterprises. Finally and provide the reference for improving the efficiency of the furniture industry in Nankang telecom.
Keywords/Search Tags:Precision Marketing, Telecommunication service, Small and Medium Enterprises, Individuation
PDF Full Text Request
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