A Case Design On The ECRM Of Henan Prosper Leather Co.Ltd

With the rapid developing of the Internet, the world economy is heading for an EC age. The new trading environment causes a deep change in the mode of enterprise management, which also brings the new interest increasing point to the enterprises with the great degree of competition. As the changing of the sale market to the buying market, the customers are becoming the important source. Those who can get the advantage of market competition will get succeeded. So it is key for the EC enterprises to set up a kind of CRM which centres with the customers.The Henan Prosper Leather Limited Company is a foreign—trade enterprise, which is one of the largest fur-traders in the world. The rapid developing of the enterprise lies in the high quality customer sources and the modern management, but it is necessary for the enterprise to find out a suitable method of CRM to fit EC. The new eCRM can satisfy the personal needs of customers,tap the latent power,lower the cost and raise efficiency.The article analyzes the comprehensive competition power and the CRM needs of Henan Prosper Leather Limited Company based on the brief introduction of the enterprise. Therefore according to the real needs of the enterprise, the article designs an eCRM entirety case for the enterprise and evaluates the programme in theory. At last, the article offers some advice to ensure the carrying-out course and the controlling aim.