| Web2.0 is a revolutionary change based on the network pattern with Web1.0 served as its framework. As the two main characteristics of Web1.0 are its digitization and instantaneity, for Web2.0, it stands out by that it well realizes the interaction between the system and whoever uses it, meanwhile web2.0 has many different options for different needs. Every user has the right to speak out his requirements, offered with a stage where the equality is shared. Users can organize the information, making "individual medium" possible. The technologies representing Web2.0 are Blog, TAG, SNS, RSS, wiki etc. It is evolutionary in many aspects: "It is users who create the contents"; it stimulates users' interest to take part to the most extent; its improvement on the interaction with users, meeting the needs of users for individuality; breaking through the old information- organizing pattern, it is equipped with a brand new structure; the client port is applied to the network. We can say Web2.0 is a wholly new method based on the development of network technology. Web2.0, as a new stage of the development of network medium, brings the Internet truly into a time of users. Therefore it is apparently meaningful to study Web2.0.New concept and technique inevitably brings new commercial pattern, whereas, whether the new pattern will succeed or not also play a decisive role in the existence and the development of the new technique. The open and interactive characters of Web2.0 decide its economic attribute: the users' contribution to the value, long tail economy, the effect of inter-Internet transmission, and the experiential service, and so far, the feasible commercial patterns are all exploited based on that. The economic attributes already known cannot represent all the attributes of Wed2.0. Detecting the potential advantages and make better use of the primarily developed functions is the key to making profits.For the present, there are many controversies over Web2.0. The commerce pattern of Web2.0 is still under exploration, however it has a great potential for commerce. Web2.0 has a clear market positioning with its nuclear service for a particular group of users. It places uses' participation and interaction first, serving a group of people with a smaller number but far more distinguished. In terms of technology applying, Web2.0 is more humanistic. And Web2.0 meets the needs of almost all the users concerning its extensibility and that it is easy to use. Considering its users, as a newly booming group community, Web2.0 makes it come true that users who have shared interests can build frequent and steady contacts. The effect of the transmission conducted by that way is many times better than traditional ones. And last but not least, Web2.0 pays more attention to people's needs in view of its commercial ideas. Therefore, the commercial activities of Web2.0 place great emphasis on customers' own feelings and real benefits.The rising Web2.0 websites have distinct advantages in the following three aspects: the users' creation of the content, the individuation, and the community. If we find the balance point of the commercial pattern based on that, it will thrive. In the process of building the websites, the subversive effects of Wed2.0 are mainly embodied by the influence of the product structure. We should not only pay attention to the inimitable style and structure, to represent the spirit of participating, sharing, and creating is more important, only on-limits designs can encourage the spirit of sharing and creating of the Internet. Otherwise, the reason why Web2.0 websites stands out is essentially because of its service, not its users and contents. Network service contains all the application offering individual service on the Internet. Emphasizing the users' experience is one of Web2.0's advantages, network service should be more convenient to all the users for better experience, and provide assoeted service aimed at different groups.In addition, as for the Blog, one example of the income assignments, the copyright of the content is one of the undeniable issues to Web 2.0.At present, a current pattern is that, firstly, the companies which provide Blog services provide the platform, tools to make users create content. Then, they organize and assign the content and finally make profits for themselves. However, this relates to many issues, such as the profit allocation between Blogs and providers, the estimation of Blog values, the copyright of content transportation. Solving the allocation of Blog business can contribute to the standardization of Web2.0.The new economy pattern which is represented by web2.0 brings about an impact on the old network economy: whether it's electronic commerce or community construction, its treatment of classifying different information has a footprint of web2.0. The concept of web2.0 is identical to what is advocated in electronic commerce that the work should be guided by the experiencing economy and clients, the combination of which is inevitable. When web2.0 acts as a tool used on electronic commerce websites, it not only brings specific flow and market to the electronic commerce, but promotes the contact between users and websites. Web2.0 plays an important role in both the construction of the stage for electronic commerce, and in enhancing the saving of electronic commerce cost as well as its honesty and trustworthiness. Besides, the trusteeship, the transportation and communication ditch and the cost in electronic commerce have been improved to some extent. On the other hand, the community has an importance which can not be replaced: the nuclear idea of many successful web2.0 websites is largely concerning the community culture. The emphasis of network economy has been shifted from traditional methods such as ads or product promotion etc. to community marketing and public praise marketing, which, meanwhile, is mainly doing the job on constructing community networks. The primary terms of web2.0 community is offering one's true and thorough information about himself or herself, based on which different groups are formed according to different interests of people ensuring the possibility of the construction of classified information websites.The development of Web2.0 in China experienced a process from being paid too much attention to very little. It hasn't been a year from billions of risky investment pouring to China to the reduction of the staffs and the close of the Web2.0 websites. According to the survey, Web2.0 is still on the primary stage of popularization in China at present, the Chinese netizens' acceptance level of Web2.0 is still low, the Chinese netizens haven't formed the habit of paying for the Internet. The "self-media" of Web2.0 hasn't come into being in China yet, the users still cannot provide some contents of real value. Aimed at the actuality of the network in China, how to operate practically combining foreign advanced technique with our conditions is the linchpin for Web2,0 websites in China to exist. Knowing China's conditions and creating new concept is the standpoint of the Web2.0 websites' development.Web2.0 is the newly found way of making profits by the Internet after its recovery of the first foam people want to rediscover the value of the Internet through Web2.0. In the concept of web2.0, opening, interaction, participation, and extensibility have become the goals people pursuing. Blog, wiki, SNS,RSS,P2P, are all inventions which create new values for the Internet. But it also has suffered a lot of suspicions since its birth. Many people is skeptical of its value and commercial pattern, and make continuous controversies about whether Web2.0 is the foam or not. Though, the unclear pattern is a common problem of the most Web2.o websites, searching for profit points needs much time and we should not negative the meaning of its existence and development. Besides, we must realize Web2.0'appearance is a huge shock to the present medium, and the continuous appearance of new technology stands up for Web2.0 positively.Web2.0 represents the direction of the medium's development in the future, meanwhile, we should be rational and objective to Web2.0, and gradually find out the commercial pattern in the application which is close to the users. |
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