The Research On The Model Of Marketing Employee Voluntary Turnover In China

With the development of market economy in our country, the turnover problem becomes more popular nowadays. The study on Employee turnover becomes an important field in Human Resources Management. The researchers began to discuss the problem of employee turnover at the beginning of the 20th century, formed many models. These studies explored the important factors which affect the turnover problem. In China, employee turnover models are fairly immature. The study on Employee turnover models is necessary today.In this paper, the marketing employees are selected as a research object. By collecting questionnaire, the research explores antecedent variables of turnover intention and interrelations. The study is based on the existed studies. It puts emphases on the features of marketing employees, brings forward the important influential factors. It discusses the relationships among factors, establishes the model of marketing employees turnover and makes the corresponding administrative measures.Through interview and survey methods, the employee turnover primary questionnaire is employed to investigate the influential factors. After analyzing the survey results, primary questionnaire is adjusted and corrected and formal questionnaire form is made. Through investigating 234 respondents, the data is analyzed by SPSS 12.0. The results of the paper includes: the factors, such as job satisfaction, organizational commitment,job stress,pay and benefits,promotional chances,support, procedural justice,distributive justice, autonomy etc. shows their more powerful explainable ability for turnover intention; job stress, pay and benefits, promotional chances,support, autonomy etc. demonstrates their effectiveness in explaining job satisfaction; procedural justice, distributive justice, occupation change intention, promotional chances etc. demonstrates their effectiveness in explaining organizational commitment.There are some limitations in my thesis: the research method, data collecting and sample selection can be better. The final purpose of the study is to find some measure to resolve the problem, namely how to retain employee. The paper brings forward the corresponding administrative measures that may reduce the rate of turnover.