Strategy For Jiangmen Motorcycle Industry Based On Industrial Cluster

In developed country, industrial cluster has been very popular and mature. Clustery economy based on industrial cluster has been important area of regional Economic. Since the reform and opening-up, industrial cluster which is centralized and specialized has grown up ceaselessly in China's developed areas of Yangtze river delta and Zhujiang delta. The development of industrial cluster is a new element of regional Economic and lends an impetus to regional economic. At the same time, industrial cluster as one of the successful forms of industrial organization has been the hotspot in the academe in recent years.JiangMen lie in the areas of Zhujiang delta of Guangdong which the manufacturing develops quickly. The city has had eleven industrial basements of national-level and fourteen technical towns of province-level until 2006. Production value of Industrial cluster of Jiangmen Motorcycle is more than 10,000,000,000 in one year. Industrial cluster of Jiangmen Motorcycle which is one of three areas of motorcycle industry in China, is demonstrational base of motorcycle industry in China, and is the demonstrational basement that is the first upgrading in Guangdong. So Industrial cluster of Jiangmen Motorcycle has significant impacts on domestic and foreign, and the status is go higher.This paper adopts the method that combined theoretical research with case research, gives prominence to systems analysis and systems research, based on the theoretical research of industrial cluster and takes Jiangmen motorcycle industry as cases to analyze the history, the present status, the existent problems of the development of Jiangmen motorcycle industry, and discusses the strategy, system arrangement and policy measure to promote the persistent development of Jiangmen motorcycle industrial cluster in the visual angle of enterprise and government. This paper considers that if industrial cluster want to obtain competitive advantage, the key is to forming a organic ecosystem that enterprise can exist and gain profit together. It also brings forward the development strategy of Jiangmen motorcycle industry based on industrial cluster: (1) doing well the construction of commonality service system, pushing elevate technique innovation ability; (2) reinforcing guild construction and exertion of it's service, communication and self-discipline function, promoting accumulate and upgrade community capital; (3) boosting up force and competitive ability through area brand construction; (4) leading consummate enterprise networks; (5) quickening actualize the industry upgrading strategy of embedding global value chain; (6) implementing enterprise development strategy based on enterprise ecosystem on the enterprise lay.