Research On The Integration Strategy Of China Motorcycle Industry

Concentrated on integration strategy of China motorcycle industry, the paper gives an overview of its relevant studies and achievements made in theoretical and industrial circles at home and abroad. The paper summarizes main theories and methods in motorcycle industry integration strategy, and concludes the necessity for China motorcycle industry integration through analyzing historical evolution and current development of internal and external motorcycle industry integration strategy.Applying an array of theories and methods such as technology economics, technical innovation science, business strategic administration, industrial economics, economic increasing theory, etc., the paper forms China motorcycle industry integration strategy system from four aspects including technology, enterprise, industry and nation, namely, cluster strategy, strategic alliance, brand integration strategy and technical integration strategy, and puts forward the key points to realize the integration strategy from multi-perspectives, including nation, enterprise and industrial association. The details are as follows,Chapter OneIntroduction partExpounded the purpose and significance of the research on China motorcycle industry integration strategy, provided an overview of the relevant researches and achievements in integration strategy made by theoretical and industrial circles from home and abroad, further evaluated and compared the results. Summarized the logical relationship of the context and the main innovation point of the paper.Chapter TwoConcluded main theories and methods relevant to motorcycle industry integration strategy, in which involves traditional and modern theories on industrial integration research as well as methods and theories on industrial technology economic analysis, especially summed up the front theories and methods of technology economics researching on industrial integration , which will serve as the foundation for subsequent researches.Chapter ThreeStudied and analyzed the evolution on motorcycle industry integration strategy in Japan, Taiwan and Thailand. History of the development of motorcycle completely complies with the process and pattern of world industrialization. At present Asian countries headed by Japan master motorcycle mass production technology and spread in echelon pattern to Taiwan and Thailand. Therefore, it's of the greatest value to study the evolution history of Asian motorcycle industry integration strategy for us to sort out thoughts on China motorcycle industry integration strategy.Chapter Four Mainly discussed the situation and problems existed in China motorcycleindustry, the key points are as the follows, first, business profit margin very low. second, high product homogenization. third, disorderly competition in home market. fourth, small input in independent research and development. fifth, facing competition from the third world countries .Chapter FiveAnalyzed the necessity for China motorcycle industry to practice integration strategy. Firstly, analyzing the necessity for China motorcycle industry to actualize cluster strategy from three perspectives, viz., improving the technology innovation capability of the medium and small enterprises in motorcycle industry, enhancing core-competitiveness of the key motorcycle enterprises and consolidating national and regional brand and carrying out difference strategies.Secondly, analyzed the necessity for China motorcycle industry to realize strategic alliance from four different aspects, viz., achieving multi-win in motorcycle industry and other industries involved in motorcycles, two-way interaction, strengthening enterprise's core-competitiveness and the long term and harmony development.Thirdly, analyzed the necessity for motorcycle industry to carry out brand integration strategy from two perspectives, viz., brands owned intellectual property rights compete with joint-venture brands at domestic market and national brands compete with foreign brands in international market. Finally, analyzed the necessity for motorcycle industry to practice technology integration strategy from three different levels, viz., the technique of scale production is one of our disadvantages existed in manufacturing when competing with developed countries, technology integration is extremely efficient solution from innovation to scale production, and implementing technology integration strategy is helpful to materialize our intensive development in science and technology.Chapter SixEstablished the integration strategy system of China motorcycle industry, including four parts, the first part is China motorcycle industry cluster strategy, involving upgrade strategy of cluster economy, cooperation strategy of cluster enterprises, construction strategy of cluster complete system, cluster innovation strategy and system strategy. The second part is the construction strategy of China motorcycle industry strategic alliance, including the construction strategy of motorcycle technique innovation alliance and operation strategy of motorcycle after service alliance. The third part is brand integration strategy of China motorcycle industry, including brand internationalization integration strategy and brand layering integration strategy. The last part is technology integration strategy of China motorcycle industry, elaborating from two aspects, one involving product technology integration strategy based upon industry relative theory and the other involving technique integration strategy based upon industry technology conversion theory.Chapter SevenUndertaken researches regarding the implementation of China motorcycle industry integration strategy. Firstly, put forward to form industry cluster by joint efforts of market and government from the perspective of the enterprises, intermediary organizations and government playing roles to promote industry cluster strategy. Analyzed the relationship among enterprises, government and intermediary organizations in the development of industry cluster. Emphasized the function of enterprise itself, the function of government and the function of intermediary organization as well as the function of relevant management environment. Secondly, discussed the key points for China motorcycle industry. to practice the strategic allianceThirdly, undertaken two aspects of studies regarding the implementation of brand integration strategy, focused on bettering brand cognitive link using brand matrices and improving brand orientation of motorcycle enterprises.Finally, summarized the main points in implementing technology integration strategy, including building up a complete independent developing framework for scientific and technological innovation, expanding investment and increasing scientific research personnel, gaining practical experience of independent innovation and accumulating digital resource.Chapter EightInstances analyzing on integration strategy of China motorcycle industry.Chapter NineDrawn conclusions, put forward what needs in-depth studies and future directions of research.