China's Express Delivery Business Construction Of A Strong Brand

As a WTO member, China announced at the beginning of2005, the abolition ofrestrictions on foreign capital to enter the Logistics&Express field, US. FederalExpress, US.UPS, Germany. DHL, and other international express corporate brandinroads into the Chinese express market, local express enterprises in China hasbrought unprecedented competitive pressures. The same time, we should also clearlysee the invasion of foreign express brand, as well as advanced concepts, managementand technology to bring local express enterprises to conscientiously study. Moreover,China’s express market is very broad, very huge development potential, local expressenterprises to conscientiously study, learn and absorb foreign–funded enterprisesstrengths, based on the market environment and enterprise of their own reality, toactively create a local brand, they certainly can in the fierce market competition tosurvive, develop and grow.In this paper, the first paper is an introduction the main thesis accountable,review of the theory of brand building express enterprises brand; Chapter IIintroduces the express its format classification theory, corporate brands and brandbuilding theory; Chapter III is a strong brand construction necessity analysis,including the Logistics&Express development process and the analysis of the statusquo; Chapter VI is SWOT case analysis, construction of the STO express deliverybrand-building detailed analysis and related proposals; Chapter V is the suggestion ofthe local express enterprises brand building, from the perspective of government andenterprises, which is part of the focus of the article,This article seeks to provide guidance and operability comments and suggestionsfor the specific implementation of the local express brand building through brandbuilding of the local express enterprises, to promote the rapid development of theongoing health of the local express industry.