| The data represents that China is now spending about 5 billion RMB on sports supporting every year .The number of money spent on supporting sport has exceeded the total number of money spent on sport undertaking . As sport becomes socialized and industrialized process is deepened building up and completing the cooperative communication system between sport games and enterprises supporting in various channels decides the development process of sport undertaking to some extend. Nowadays, how China enterprises undertake sport marketing attracts people's attention as far as the various sport game has great impact in China.Firstly, this paper is investigated in sports marketing theories, including sports marketing's concepts, factors, and sports marketing's process. It focuses on enterprises which put sports support into practice.Secondly, the writer collects the information about Korean enterprises SAMSUNG, LG which establish successful brands through sports marketing.In the end, on the basis of Chinese enterprises'status, the writer makes some constructive suggestions about sports marketing.China enterprises need to seriously think about how to connect with Beijing 2008 Olympics brand. Continuous innovation should be the effective way to improve the competition in the area of sport supporting. Korean companies SAMSUNG and LG have made great success through sport marketing.The paper's innovation points are:1. Based on marketing management, strategy management, culture knowledge, writer analyzed the sports marketing theory fully.2. Comparing the Chinese and Korean enterprises sports marketing behaviors, their advantages, and profound reasons for the problems.3. Suggestions about china sports marketing strategy in the future. |
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