The Study Of The Target Market Exploiting Strategies For Jilin Naide Electronic Co., Ltd

With the development of economy, the competition of market is increasingly fierce. Before furious market competition, many enterprises lose their bearings because of lack of understanding about market strategies and little attention on marketing strategies or unsuitable marketing strategies. While some enterprises constitute scientific, exact running strategies based on sufficient analyses of the environment of inside and outside enterprises and with. Correct marketing strategies as instructions, exploit to the fully one's favorable conditions and avoid unfavorable ones and exert the limited resources to make enterprise developing and booming.Aimed at the station and development target of Jilin province Naide Electronic co.,LTD, the thesis analyses the environment of the company synthetically and by the large numbers, finally find the target markets, put forward Some marketing strategies and set up some particular measure for carrying out the strategies. .Thesis introduces the history and current status of the company. Mainly review history of the company, from the beginning of undertaking to transforming project. Afterward, It introduces the current operations status of the company. And point out the company although the sales volume crossed 20,000,000 presently, But the contract quality is not good, Sells the funds not to be able to carry out completely according to the contract, appeared many dull dead accounts and not instable present settles a debt the goods, Creates the company cash flow the impeded question.Thesis makes the PEST analysis of macro-environment and...