The Analysis Of The Integrating And Exploiting Resource Of The Tourism In Qixian

Qixian County is one of the famous historic and cultural cities in China.There are a great deal of advantages to develop the tourism. InQixian County the tourism have been developing for 20 years and in2009 the totel incomeof the tourism reached to nearly 300 million yuans. However,there are some difficulties about the development of the tourism industry.For example, on the one hand Qiao Family Courtyard attracts more than 100 million tourists every year, on the other hand other many scenic spots only have very small tourists every year. That is, a lot of landscapes in Qixian County cannot effectively make use of the tourists of Qiao Family Courtyard. In order to promote the overall competition of the tourism in Qixian County as a whole, it is necessary to integrate and exploit the resource of the tourism in Qixian County.This article uses the theory of industrial structure and the transaction cost theory to explore the necessity and feasibility of tourism resource integration and development in Qixian County. This article believes that the market is a prerequisite for the development of tourism. In according to the principle of separating enterprise from government, tourism resource must effectively be managed by marketing operation. Through the coordination, integration and other forms, we build a united platform of the development of tourism in Qixian County. The ancient courtyards of Qixian were built during the Ming and Qing Dynasties Period. They show us the architectural style of the courtyards in the Ming and Qing Dynasties Period. We can develop the film and television industry in the ancient city of Qixian by external investments. There are the strong relationships between tourism and other industries. We should gradually improve the relationships between tourism industry and the related industries.After that the tour and business of Qixian will both develop quickly. Leisure agriculture is a new industry, and it is generally developing in the outskirts of large cities. Qixian County is nearby the provincial capital and has a lot of advantages for the development of leisure agriculture. It is entirely possible to combine the agriculture and tourism. Tourism depends on nature and environment. When we develop tourism, it is necessary to protect ecological environment.