The Study On The Construction Of Warning Evalution System About Enterprise Crisis Based On Interior Inducement

It's critically important to focus on the research about the success and failure of an enterprise. However, existing researches place too much attention to the success part with failure and crisis researches to be largely less attended. This results in a less well-developed theory on crisis management (ECM), with too much work being diverted to case studies and data description. This paper briefs you the systematic analysis on ECM in order to build a crisis measurement model and software package, and demonstrates the applications of concerned software package.Contemporary management studies show that enterprise crisis and failure are very common and have become a problematic issue in the field of management research. With book reviews being broadly done to existing international and domestic researches on enterprise crisis management, this paper attempts to apply management theories to the research, and finds that domestic researches mainly concentrate on such issues as the contents and development phrases of ECM, crisis handling, accident-related crisis inducement analysis, financial researches on enterprise crisis prediction and the corresponding theories and practices on enterprises in adversity. The author believes that these researches are not enough.Enterprise crisis inducement factors are the direct reasons for crisis occurrence. Many researches have been done to the external environmental factors, which are widely believed to be the main reasons for enterprise crisis. However, enterprise crisis occurrence is actually related to the internal inducement factors, and management mistakes are usually the main inducement factors. Therefore, this paper systematically studied the enterprise crisis inducement factors from the crisis phenomenon and case studies, from the perspective of strategic management and balanced marking framework. Specifically, the strategic management work includes the crisis inducement factors on strategyformation, strategy implementation and strategy control, while the balanced marketing framework includes crisis inducement factors on business financing, customers, business processes, enterprise learning and development. It summarized the enterprise crisis inducement factors into two main categories including the strategic crisis inducement factors and operation crisis inducement factors, which can be further divided into 7 secondary categories and a number of third-class categories.This research has creatively located 36 enterprise crisis inducement factors to be grouped as an indicator system for measuring enterprise crisis, with 8 factors relating to strategic management and 28 to business operations from the perspective of balanced marking framework. An enterprise crisis prediction measurement model was built and a software package was also developed, entitled as Enterprise Crisis Evaluating System (ECES) in Visual Basic Net software development language on Microsoft NET operation system. This software package can help understand the crisis situation of an enterprise based on the collected data from the business operation and grading from experts.