The Research Of Improving Competitive Advantages Through Information System For Coscon

More and more companies are expecting competition advantages from information system facing the more and more drastic competition and market pressure. COSCON, as the biggest container line company in China and the number 7 biggest container line company in the world, pay great attention to the information system in recent years. The purpose of this paper is to analysis the strategic effect of information system on shipping companies. It gives suggestions on how to use information system to upgrade the corporate competitiveness for COSCON by studying the daily operation of IRIS-the core business system of COSCON. And it also makes a study on the developing frame of COSCON's information system and its developing tactics in the future.The 3 kinds of great changes in the world had altered management environment after the eighties of 20th century. The first one is the appear and growing of global economic; The second one is transform of industry economic and the society to the knowledge based on information service; The third one is the change of corporation. These 3 changes had brought new challenge to corporation and corporation management. It is information system that supplies the possibility for corporations to face the challenge without failure and the solution to enter the new round of competition.Through the analysis on the character and the constituent elements of strength of all kinds of competitive strengths, the competitors in the field, as the main competitive strength in shipping field, is the key element deciding the success or failure of a shipping companyThe constituent elements of the shipping corporations competitive strength are: basic hardware, operation management and leading position of new direction. The combination of the 3 elements is the high level competition, and the leading position of new direction is the key of the competition. Information system has close association with upgrading these 3 competitive strengths, especially with the leading position in new direction. It is information system and technology that make the upgrading possible for these 3 competitive.