Travel E-commerce Investigations Of Shanxi

Tourist industry has " industry smokelessly " and laudatory title of rising industry forever, it has already stood side by side with the petroleum industry, auto industry for three major industries in the world. Tourist industry drives the function comprehensively and relatedly with its outstanding one, it is important that the role in national economy shows on day. Travel e-commerce is rising in the whole world vigorously and developing rapidly.There are sentences in domestic tourist industry," China watches Shenzhen in ten years, century-old China watches Shanghai, China looked at Beijing in millennium, China looked at Shanxi in 3,000, China looked at Shanxi in 5,000 ". In terms of textual research of expert, Shanxi natural tourist resources (including 4 respects such as mountain, water, forest, hole) overall target level rank 7-8th among the whole country every province urban area, occupy the first place in every province to the north of the Huaihe River of river. Though tourist resources of Shanxi abundant, Shanxi travel industry development level in national the later and decadent stage of a school of thought or literature all the time for many years. The rank of earning foreign exchange that every province of the whole country travelled (municipal or districtly) of 2000, the tourist industry of Shanxi ranked the 29th, national the last but two. Ranked the 26th, 27th, the 24th, 21st separately in 2002, 2003, 2004, 2005.As to the extremely abundant tourist resources, there is very large promotion space in the tourist industry of Shanxi. Under the new situation, need to promote tourist industry to develop fast with new idea, the new thinking, new action urgently, revitalize the regional economy through tourist industry. In the face of becoming diversified, individualized travel demand, how be resource, position, market, demand potential advantage of, transform and become the travelling products with vitality for a long time, transform and become the market competition advantage with unique selling point, transform and become the advantage disposed around the key competitiveness to gather, establish the competition advantage finally, it is the centre subject that the development tourist industry of Shanxi faces.This article carries on research to the bottleneck of development of travel industry of Shanxi, through an analysis of SWOT of the tourist industry of Shanxi, point out Shanxi develops the gifted resources advantages of tourist industry, but limited to the constraint of the system, develop lagging of the idea, enough and insufficient reason of industry's resource distribution ability of investment, make the development of the tourist industry of Shanxi not reach the level that people expect, then put forward the thinking of development of implementing travel e-commerce.The article limits, reduces transaction cost, maximum integration tourist resources and sets out for the concept of travel e-commerce of the sign from topping space-time at first, having introduced abroad, domestic development overview, the global e-commerce sales amount of tourist industry became the first place in a contest of the global electronic trade field in 2002. Combine travel e-commerce success using and function given play to in the developed country of tourist industry, and then analyze travel e-commerce development problem and prospect of our country.Secondly, carry on detailed SWOT analysis to the real state of the travel industry of Shanxi, the existing problem of travel industry of Shanxi of key analysis and advantage of travel e-commerce, on this basis, point out travel e-commerce is that the travel industry of Shanxi breaks through the optimum strategy route where the bottleneck realizes the fundamental change and great-leap-forward development.Finally, on the foundation of two the first parts, carry on research to how to launch travel e-commerce of Shanxi, pass the environmental excellent inferior position, analysis of chance and challenge to travel e-commerce of Shanxi, have proposed the e-commerce development countermeasures of the actual conditions of the suitable travel industry of Shanxi, and has looked forward to the future development of travel e-commerce of Shanxi.